Top Posts: Marketing Technology

5 Useful Tips For Content Marketing

Huge corporate marketers have many resources and funds for content creation. Small businesses on the other hand face many limitations and often find themselves scarce for new content. Here are five useful tips to create engaging content for the audience.Calendars have existed for thousands of years ...

Top 4 Marketing Strategies that Still Work

New marketing strategies are evolving now and every entrepreneur must be aware of these especially to stay ahead of competitors in business and to get a better share of the targeted market. Some of these techniques may include email marketing, telemarketing, or using social marketing. However, with ...

2015 Trend Alert: Video Marketing

Video marketing and storytelling go hand in hand. If you want your customers to purchase your products and service you need to show them and not just tell them. Today, marketers need to put more emphasis on personalizing their marketing content by telling a story the consumer can relate to.Fortunat ...

5 Tips for Creating Meaningful B2B Content

All businesses need to produce interesting and engaging content even if their niche is not really exciting. One of the rules of engaging a customer is to supply them with helpful, inspiring, exciting, and satisfying content. It is a known fact that if your customer isn’t enticed to read your ... ...

Developing Solutions to Avoid a Media Crisis

One of the major mistakes a business can make today is not taking a positive approach with customer dissatisfaction when it comes to their brands. It only takes one disgruntled customer to post a negative review on Facebook or Tweet a negative comment about your brand to unleash thousands of other ...

6 Ways to Build Your Small Business Brand

Brand building is the way to inspire ongoing trust and loyalty in your industry. Branding helps the public see your logo and name and put you on the map. In an increasingly competitive market it is extremely important to have an effective strategy on how your brand is presented to the public. This ...

3 Tools for Cross Platform, Cookieless Retargeting

Cross platform allows businesses to track an audience from a mobile device to a tablet or laptop or vice versa to increase consumer engagement. Internet cookies are files that a website transfers onto the hard disk of a potential customer to track the customer and store information concer ... ...

Whats new: Marketing Technology

Amazon is Hardly Doing it the Right Way

In today’s world, everything has become quantifiable. People love numbers, and we see them being used in every walk of life. Data is becoming the new language, to the extent that we are living our lives based on numbers and trying to improve our lifestyles as a result.Keeping this in view, ye ... ...

Why You Need A Content Listening Plan

Do you take the time to listen to what your customers and prospects are saying? Are you aware of what your competition is doing? Do you know what they are talking about and publishing? Are you up-to-date on the latest content trends and the industry news? If you answered no to any of these question ...

4 Tips For Mobile Marketing Success

Many companies spend a lot of money on marketing and many of them use the good old traditional techniques of marketing. But mobile marketing is one such technique, which is easy and cost effective as well. So in this article, I am going to discuss certain tips for mobile marketing success.CUSTOMERS ...

3  YouTube Advertising Mistakes You Should Avoid

The talk of the town is that YouTube presents a great opportunity for advertising. There is much truth to this statement, as a video sharing website, YouTube has over 4 billion views every single day, which makes it a great platform for advertising. YouTube’s reach is far greater than other s ... ...

Avoid These 5 Common A/B Testing Mistakes

Many companies use A/B testing to help them maximize profits and optimize their website. However, when a company decides to use A/B testing it must be approached with care. This avoids mistakes and unreliable results so your company doesn’t experience a loss of clientele or revenues. Therefor ... ...

6 Reasons to Say Yes to Native Advertising

Native advertising is a type of paid online advertisement that appears among editorial content and harmonizes with the form and function of the site. An example of native advertising would be an advertisement written to appear and coordinate as a search engine result. Native advertisements sho ... ...