15 Questions Businesses Should Ask to Boost SEO Results
Search engine optimization assures a particular website is considered most relevant to users by a search engine in order to appear first or near first in the engine’s search results. Factors affecting search engine optimization include architecture, content, HTML, links, personal, shares and trust. The following fifteen questions should be asked by businesses to boost SEO results.
- Advertisements: Are there too many ads on the site? Many sites depend on advertisements for revenue. Too many ads may deter a visitor from remaining on the site. Acquiring a fine balance of ads to earn revenue, but not discourage site traffic is vital for search engine optimization.
- Cookieless Retargeting: Does the site utilize cookieless retargeting? Cookieless retargeting navigates the consumer back to the site. The advertisement serves as a reminder to the prospective customer.
- Cross Platform Users: Will mobile device users have a difficult time viewing a site? Obviously, the screen for a mobile device is smaller than the screen of a laptop. A site should be creatively designed to appeal to cross-platform users.
- Experience: Is the site relatively new? The length of time that a site has remained open will affect the ranking. The number of site visits over time will also assist the site to gain experience for search engine optimization.
- High-Quality Content: Is content high quality? The subject matter of the content should be informative and trending. Trending subject matters are not equivalent to hits if the information is lacking in substance.
- Identity: Does the site verify the identity of authors? There is too much room for deception on the internet. The author’s identity and a brief biography although not essential, will lend a perception of trust.
- Key Search Words: Have relevant key search words been selected for the article? Research terms and phrases to determine key search words that will appear most often by prospects for a particular product, service or subject. Relevant keywords lead consumers to visit a site. The URL should contain keywords.
- Links: Do links come from trusted websites? Links to trusted websites assures the reader that the information is from a reliable source and that the article is well researched. Materials in content syndication should be linked back to the original article for search engine optimization.
- Meta No Index Tag: Are meta no index tags utilized with syndicated content? Search engines will bypass syndicated content for the site of origination if instructed by a meta no index tag. A meta no index tag essentially blocks a site with syndicated content from the search engine.
- Rel=Canonical Tags: Are rel=canonical tags utilized? Rel=canonical tags are a relatively new development. Rel-canonical tags are vital for content syndication to divulge the site of content origination to the search engine.
- Satisfaction: Is the query successfully fulfilled by the information on the site? Visitors will click the back button or return for a second query if the information on a site does fulfill the users requirements. Google has a term for this action known as “pogo sticking.”
- Shares: Are links for a site or particular article shared often on social media? Increased link shares denote that an article is well on the way to search engine optimization. Shares are similar to the advertisement for the article or site.
- Site Reviews: Are reviews utilized to maximal advantage? Reviews from trusted sources will instill confidence by the reader for the article, company, information, product or site. Online site reviews affect consumer spending.
- Trusted Authority: Is the business a well-known trusted authority on the subject? Businesses that are a proven authority on a particular subject will accelerate to the top of the search engine.
- Visitor Engagement: Do visitors engage on the site or leave it quickly? The amount of time that visitors spend on the site determines the importance placed on an article or site. Visitors should remain on the site long enough to read and absorb the information in the article or on the page.
*Photo courtesy of How to SEO Wordpress Site by SEO Planter at Flickr’s Creative Commons.