4 Reasons Why Typography Matters in Web Design

Typography is all about balancing the graphics and text while creating effective content, which speaks about the message within the content. Effective graphics and content are not enough to design a great website. Typography plays a very important role in web design. Typography in design is almost unavoidable. You only have a few seconds to attract your visitors. So the design of the website should be appealing and typography is an important part, so in this article I am going to share 4 reasons as to why typography matters so much in web design.

It Is A Medium Of Communication: When you visit a website, within a number of seconds you can make out as to what kind of website it is, is it a website that is related to business or is it related to games or art for that matter? This is because of the typography and the design language which has been used on that web site. The way the content is arranged, the way it is highlighted and other such details acts as a medium of communication between the company and the visitor.

It Attracts The Readers: When we use typography one thing should always be considered, is that the font which we use should be reader friendly. The reader should be able to understand the message from the text. If you use a proper font it also increases the presentation value of the webpage. Increases Sales: If used correctly typography can prove to be both meaningful as well as attractive. So automatically it attracts customers which can increase your sales. Typography creates hierarchy in the content by which you can highlight the information which you want, this will automatically attract the customers and will increase your sales.

Creates Interest: If you use typography effectively, it can efficiently attract more customers. Create some interest in the content; this will make the visitors linger longer on to your site. We use taglines and effective graphics which are also important. But effective use of typography can also make the boring text look attractive, which is extremely important.

Reflects Professionalism: When typography is added correctly in a design project, it reflects professionalism. When you add typography correctly it automatically gains the trust of the visitor. It becomes easy to convince the customer regarding your product.

Typography gives your design an entirely different identity. Without typography a design project cannot be complete. 


Photograph courtesy: Flickr

neha basrani

neha basrani

Top Posts | Creative/Design Solutions

5 Tips to Consider When You Redesign a Logo

A logo represents the identity of your brand. It is the first impression presented to customers, so it should naturally be impressive. At times, there comes a point where you need to redesign your logo. Redesigning a logo is a tedious job because you need to keep many things in mind; the name ... ...

8 Hints for Cross Platform Website Design

Most websites are set up for PC or laptop access. The number of smartphone users is exploding with approximately 182 million current users. The number of mobile devices is forecasted to expand to 220 million by the year 2018. Advances in mobile device technology have led to increased internet ... ...

Web Design: The Mistakes of the DIY Approach.

Appointing a web design team can be costly, especially when you are at the initial stages of your new business. So, many amateur designers tend to design their websites. A website is an online brochure, which tends to make the first and lasting impression on your customers. Still, new business owne ...

5 Resourceful Sites for Web Design

Small businesses often have limited budgets to develop a website. A professional website does not need to be expensive. Nail salons, veterinarians, paint contractors, dialysis centers, tattoo artists and other small businesses will benefit from a strong web presence. These five resourceful sites fo ...

4 Tips for Optimizing Your Landing Page

The business world is rapidly growing because of the Internet and this makes it harder to attract new customers. Over the years, advertising platforms have taken on many changes. Today we have the Internet which is by far one of the best advertising platforms available.Many companies today find it ...