Freshest

Create a Fool-Proof Email Strategy to Connect With Your Audience

Many studies have stated that emails are a dying force, but the reality is far from that. Today, emails are still used as a medium to reach out to different audiences all over the world. It is a very cost effective medium to convey a specific message about your product, brand or service to a number of people. Many times, people don’t view such emails, but if you make it interesting and understand their pain points it is possible to penetrate this market. In this article, I am going to share some points that one should keep in mind while developing their fool-proof email strategy in order to connect with their audience.

  • Personalize: People sometimes are interested in checking emails that are addressed directly to them. It shows the extra effort you have put to get the reader’s attention. Personalizing can also create a favorable impression of your product, brand or service in the minds of the reader.
  • Think mobile: Since many people now use their mobile to check mails, it is very important to ensure that emails are designed to suit that medium. The copy and images should also match this platform; try not to overload the mails with extra and unnecessary information. Responsive mailers adjust themselves according to the screen space available, which makes them perfect.
  • Involve the reader: Create a story and spin your product around it, don’t ever let the reader think that you are manipulating him or her. If you make it interesting for the reader, then he may think about reading the entire mail and possibly looking your product and you up.
  • Keep it simple: Remember that simple content can reach a wider audience, making it easier to get your message understood by many people. Simple and smart content has the potential to be shared amongst friends and family. In fact, less content is believed to be more.

Too much content can make people lose interest in what you have to say, which is why I am going to conclude this article right here.

 

Photograph Courtesy: Flickr.

neha basrani

neha basrani

Top Posts | Business Services

6 Top Tips For Promoting Corporate Events

It is paramount in business to know how to generate the right type of publicity, and this is especially true of corporate events. Much of your success lies in discovering which areas you need to avoid and other areas that you need to focus on. Organizing business events can be an exhilarating ... ...

You Have A Great Business Idea. What Now?

A great idea may strike you as a flash of inspiration while you are taking a shower, falling asleep, shopping for groceries, or driving down the road. You may be excited and would have an urge to drop everything else and start working on your creative idea. But it is better to think rationally and ...

Top 3 Qualities of Successful Leaders

Individuals who possess a charisma that evokes the support of other people are individuals with high values and principles. When it comes to leadership, it is who you are inside that really counts. Great leaders have clear criteria and they are very realistic. They also aim to live up to their high ...

It is a New Dawn of Advancement for Connected Businesses

Our lives today are characterized by a nearly unending cycle of technological development and transformation. What used to be the only available communications technology one time is now becoming obsolete and being replaced.And what is even worse is that this technology option could be a hindrance ...

How to Get the Best Advertising for Your Small Business

It is axiomatic that the best advertising for any business, small or large, is advertising that actually works. The fee a small business owner pays for advertising would not be a concern if the result of the advertising could be known in advance.If, for example, you as a small business owner, had a ...

Step-By-Step Guide to Resolve Customer Complaints

If you are running a business, at some point or another you will eventually have to deal with customer complaints. Sometimes it can be difficult to handle customers. Unhappy customers can create problems for your business. Customers expect their problems to be resolved quickly, so it is important t ...

4 Tips to Efficient Office Space Rental

Due to the financial crisis and recession that the world has recently been hit with, a lot of the landlords with office space to rent out are turning their attention to smaller businesses. This is because they are in a vulnerable position after losing some big clients, which makes this a great time ...

Let Your Employees Follow You, Not Your Rules

As an entrepreneur, you have to work hard to improve performance and maintain a high level of productivity. If you are well-organized and your staff is well-selected and well-managed, then you are likely to succeed during the challenging times. Entrepreneurs have many things and tasks on their mind ...