5 Point Marketing Plan for Small Business Entities

Indeed, the boom of marketing technology paved way for consumers to progressively find the right items and services for them through social media channels. As years passed as well, a variety of marketing tools have been introduced, making it easier for small businesses to promote themselves and reach their target customers. However, what particular plans do business owners really need to stay in track and ahead of the competition?

The challenge lies on who will be the most effective and creative, but at the end of the day, it is best to be credible and worth returning to. To be at the forefront is a prize, and to have quality is a trophy. As someone who has been learning the art of advertising, marketing and public relations for the past 6 years, I find this list very helpful for small business starters out there.

1. If you fail to plan, you plan to fail.

Remember this quote. All my mentors gave me this advice. Create a perfect timeline which will best suit your priorities and write your long term and short term goals. Afterwards, scheduling will be a breeze.

2. Formulate a realistic and advanced marketing budget.

Your minimal marketing budget could end up as your main concern in the end. Customer retention and attraction should be your top priority, but neglecting the smallest of things can put you in trouble. Spending little on promotions and marketing will backfire on you in the end. Small business owners should have marketing efforts in order to maximize what they have and to become more flexible in trying new marketing opportunities.

3. Create an easy and effective website.

A website could be the most vital part of a small business; this could make or break the credibility of the owner. In order to have an effective website, one must always update it. Content must have substance, and it should be informative.

Contact information must also be visible. People would end up leaving your website if it is not friendly and catchy. Design an attractive interface which is easy to navigate.

4. Mobile optimization.

If they cannot search you on their mobile phones, then they won’t know you exist. Local business owners must always be searchable. Your mobile-specific website should be a smaller version of your desktop website, but with the same informative and effective content. Never settle for less.

5. Effectively manage negative online reviews.

Bad publicity is still publicity, as most of the top marketers say. Do not be depressed if your website starts to have negative reviews. Instead, take it as a challenge and begin taking ownership. It is always fundamental, whether you have a large or small business, to keep your composure as an owner all the time. Crisis management is one part of a corporation, and as the owner, you must be the one to initiate professionalism. Since you’re starting in a small business, it is best to stay positive of the situation. Respond quickly and stay professional in replying to the negative comments. Determine also if you need to respond privately or publicly.

And lastly, always encourage your happy customers to leave a positive comment on your website.

A small business may be a big of a risk, but with an effective planning, everything will fall rightly into place.

Photo credits to Cain Advisory Group.



More about
Camille Jacinto

About Camille Jacinto

Jack of all trades. Interested in MAFIA: Music, Arts, Film, Independence and Anything Intellectual. Currently writing for an events and advertising company.

Camille Jacinto

Top Posts | Business Services

6 Top Tips For Promoting Corporate Events

It is paramount in business to know how to generate the right type of publicity, and this is especially true of corporate events. Much of your success lies in discovering which areas you need to avoid and other areas that you need to focus on. Organizing business events can be an exhilarating ... ...

You Have A Great Business Idea. What Now?

A great idea may strike you as a flash of inspiration while you are taking a shower, falling asleep, shopping for groceries, or driving down the road. You may be excited and would have an urge to drop everything else and start working on your creative idea. But it is better to think rationally and ...

Top 3 Qualities of Successful Leaders

Individuals who possess a charisma that evokes the support of other people are individuals with high values and principles. When it comes to leadership, it is who you are inside that really counts. Great leaders have clear criteria and they are very realistic. They also aim to live up to their high ...

It is a New Dawn of Advancement for Connected Businesses

Our lives today are characterized by a nearly unending cycle of technological development and transformation. What used to be the only available communications technology one time is now becoming obsolete and being replaced.And what is even worse is that this technology option could be a hindrance ...

How to Get the Best Advertising for Your Small Business

It is axiomatic that the best advertising for any business, small or large, is advertising that actually works. The fee a small business owner pays for advertising would not be a concern if the result of the advertising could be known in advance.If, for example, you as a small business owner, had a ...

Step-By-Step Guide to Resolve Customer Complaints

If you are running a business, at some point or another you will eventually have to deal with customer complaints. Sometimes it can be difficult to handle customers. Unhappy customers can create problems for your business. Customers expect their problems to be resolved quickly, so it is important t ...

4 Tips to Efficient Office Space Rental

Due to the financial crisis and recession that the world has recently been hit with, a lot of the landlords with office space to rent out are turning their attention to smaller businesses. This is because they are in a vulnerable position after losing some big clients, which makes this a great time ...

Let Your Employees Follow You, Not Your Rules

As an entrepreneur, you have to work hard to improve performance and maintain a high level of productivity. If you are well-organized and your staff is well-selected and well-managed, then you are likely to succeed during the challenging times. Entrepreneurs have many things and tasks on their mind ...