Web Design: The Mistakes of the DIY Approach.
Appointing a web design team can be costly, especially when you are at the initial stages of your new business. So, many amateur designers tend to design their websites. A website is an online brochure, which tends to make the first and lasting impression on your customers. Still, new business owners are willing to risk their reputation by designing their website. In this DIY approach, amateur designers make mistakes, which can seriously hamper its performance.
Top DIY mistakes when designing a website:
1. Poor site structure and navigation:
A novice designer has the tendency to select attractive and decorative templates. Such templates may confuse and annoy the customers when they are in search of some information. This may also complicate the navigation. Thus, making the users feel lost and leaving the website as soon as they arrived. So, if you are planning to design your website, then use a standard and consistent template for each page. Moreover, the navigation should be in line with the theme of the site. Remember, if the user is unable to find any information within three clicks, then you may lose a potential user.
2. Poor readability and legibility:
People visit your website to seek information. Thus, the content determines the success or failure of the website. Many times, designers are so caught up in designing the structure of the website or overloading the site with content that they fail to pay attention to the content structure and presentation. Users usually do not read all the information, and scan through the content quickly to pick up the important points. But this may become difficult if the visitor is unable to read, and apprehend the material due to small font size, inappropriate font style, and missing headings, subheadings or paragraphs. So, if you do not want to lose your audience, then build a strong visual content hierarchy.
3. No clear calls-to-action:
Once the user arrives at your website, he should be aware of its themes and purposes. The ultimate goal is to tell the user what you want from them. Many websites have endless paragraphs without stating what the users have to do next, which may include buying a product, calling them or filling out a form. Make sure your content has the potential to answer your user’s questions. The call-to-action button should be bold enough to grab your user’s attention and should lead them to the next step.
4. Slow-loading website:
About 40 percent of the users will leave the website when the page fails to load within 3 seconds. The complicated designs and graphics are the main reason for slow websites. If you do not know how to compress images, limit server calls or use web caching, then the speed of your site will inevitably suffer. An experienced designer knows how to manage all these aspects and ensures that a website loading time is user-friendly.
5. Complicated registration forms:
Many times, users have to fill forms to gain access to the website. It is a time-consuming task, and so the users may get frustrated and may give up after a few tries. So, do not force users to fill forms unless necessary and keep the registration procedure short and simple. Remember, users visit your website to seek information and not to share their personal information with you.
6. Lack of a search box:
Your website may have hundreds of pages and thousands of products. However, to seek relevant information, you cannot expect users to scan through each page on your website. So, add a simple search bar, which will help users to find relevant information without wasting their time.
7. Mobile unfriendliness:
A flexible and easily accessible web design is significant for local business. Most of the users access the website through a mobile device. If you do not have a mobile-friendly site, then Google will skip you out the results for mobile device users. They usually get frustrated when they see a desktop-appropriate website on their tiny mobile screen. So, fix it now otherwise your business may suffer every day.
So, these are some of the common mistakes that you can make while designing your website. If you can overcome these mistakes, then you can easily survive through the initial stages of your business. However, in the long run, it would be advisable to hire a professional web designer that can make your first impression more appealing.